1. Build Trust - Establish and maintain a positive
track record in the marketplace.
An accredited business or organization agrees to:
- Have been operational (actively selling products or services)
in any BBB service area for at least the most recent 12 months, unless the principal(s)
previously operated a similar business with an eligible record (one that qualifies
for BBB accreditation).
- Fulfill all licensing and bonding requirements of applicable
jurisdictions; provide all license and bonding information upon application for
BBB accreditation; and provide periodic updates upon request of BBB.
- Be free from government action that demonstrates a significant
failure to support BBB ethical principles in marketplace transactions (this requires
a determination by BBB as to the nature of any violation, whether it was caused
or condoned by management and actions taken to resolve underlying issues that led
to the government action).
- Be free of an unsatisfactory rating and maintain at least
a B rating at the accrediting BBB and the BBB where it is headquartered, if different.
2. Advertise Honestly
Adhere to established standards of advertising and selling.
3. Tell the Truth
Honestly represent products and services, including clear and adequate disclosures
of all material terms.
4. Be Transparent
Openly identify the nature, location, and ownership of the business, and clearly
disclose all policies, guarantees and procedures that bear on a customer’s decision
5. Honour Promises - Abide by all written agreements and verbal representations.
6. Be Responsive
Address marketplace disputes quickly, professionally, and in good faith.
7. Safeguard Privacy
Protect any data collected against mishandling and fraud, collect personal information
only as needed, and respect the preferences of customers regarding the use of their
8. Embody Integrity
Approach all business dealings, marketplace transactions and commitments with integrity.
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